Over the past 25 years, I’ve learned to trust my instincts. Every project begins with questions, evolves through exploration, and is refined one thoughtful decision at a time. Then there’s a quiet moment when everything finally comes together.
That’s the moment I chase.
I’ve spent my career creating catalogs, campaigns, and brand communications for wholesale manufacturers serving the gift, floral, craft, and packaging industries. More than anything, I enjoy finding the balance between creativity and clarity until the work feels effortless.
The work featured here is a reflection of that approach.
Experience
Reliant Ribbon
Marketing Director | 2017–Present
Lead the creative development of catalogs, advertising, email marketing, product launches, trend forecasting, trade show materials, sponsorships, and brand communications for a leading wholesale ribbon manufacturer serving the gift and floral industries.
May Arts Ribbon
Marketing Director | 2001–2016
Developed advertising, email marketing, affiliate marketing, promotional materials, and digital content for a wholesale ribbon company serving the craft and gift industries. Established the company’s successful blog, leading its editorial direction, creative team, and the ongoing evolution of the website’s design, user experience, and SEO strategy.
For a complete professional history, please connect with me on LinkedIn.
